S.W.O.T.

What is SWOT? = Strengths, Weaknesses, Opportunities and Threats.

SWOT is a tried and trusted business planning model used by countless companies all over the world. Typically, a highly qualified consultant acts as a facilitator at a meeting attended by 3-5 trusted employees of the subject company. The objective of the study is to clearly establish the Strengths, Weaknesses, Opportunities and Threats associated with that business.

What we at Marino Associates believe was missing from the traditional SWOT study was the call to action. We gather a lot of facts about the business, so where do we go from here?

The answer we add the vital 2 extra T's Standing for Trends and Tasks. Trends will clearly be establish if the Strengths and Opportunities of your business, established during the SWOT study, are in tune with general and local Trends. Simply put, are you on track?

Tasks will determine what you need to do to maximize on the Strengths and Opportunities of your business and minimize the effects of your Threats and Weaknesses. Tasks bring closure to the study via a clearly written, concise business plan.

Don't you need to find out exactly what you are doing right and what you are doing wrong? Don't you need a plan that will put you on your "Path to Profit?"

Marino Associates offers a unique program for small businesses. We have developed a 5-day SWOT Program that helps small business owners understand their

• Strengths
• Weaknesses
• Opportunities
• Threats

Our job is to extract this information, refine it, add ideas of our own, obtain consensus, then compile the whole into a concise easy to follow action plan, that we call, "Path to Profit."